Crankbait Buyer's Guide

I don't know another lure with more size, shape and color variations than the crankbait. Crankbaits crowd the long walls of tackle shops everywhere, depicting shapes, sizes and hues that can cause chaos and downright confusion when you're trying to make a simple selection for the tackle box. What size do I use? How come they have different lips on them? What's with all the colors?  

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